Our mission

Our vision

We believe every single one of the UK’s High Streets can get better and every town centre can be improved.

What guides us

We believe great places are built on more than plans, they’re built on understanding. Our approach is grounded in four interconnected foundations: economic resilience, social and community strength, environmental sustainability, and heritage value. These elements aren’t separate, they’re part of a living system that shapes how places function, grow and thrive.

At the heart of our work is the belief that culture is the connective tissue, the cross-cutting force that gives meaning, builds identity, and helps people make sense of change.

But we also recognise that many of the challenges we face in our towns and cities aren’t accidental, they’re systemic. They’re built into the design, the governance, and the assumptions that have shaped our places over time. These can be understood, unpicked, and reimagined.

That’s why we approach placemaking like a gardener, not an architect. It’s about working with what’s already living in a place, nurturing it, shaping it, and helping it grow in the right direction. It’s slow, careful work, rooted in context, guided by people, and built to last.